Zoom Fluke

Zoom Fluke
The Original Soft Jerkbait That Changed Bass Fishing Forever.

The Zoom Fluke is the gold standard in soft jerkbaits — a bait so effective it’s become a must-have in every bass angler’s arsenal. With its realistic baitfish profile and erratic darting action, the Fluke perfectly imitates a fleeing shad or injured minnow, triggering aggressive reaction strikes from bass, stripers, and other predatory fish.

Made from Zoom’s soft, salt-impregnated plastic, the Fluke offers lifelike movement and a natural feel that keeps fish holding on longer. Its forked tail design creates an unpredictable gliding motion on a twitch-twitch-pause retrieve, making it deadly in both clear and stained water.

Whether fished weightless, Texas-rigged, on a jig head, or behind a spinnerbait, the Zoom Fluke excels in all conditions — from open water schooling fish to shallow cover ambush zones. Trusted by pros and weekend anglers alike, it’s the ultimate bait for versatile, year-round success.

Key Features

• Realistic baitfish profile triggers reaction strikes
• Forked tail design creates erratic darting action
• Soft, salt-infused plastic encourages longer bites and better hooksets
• Versatile rigging options: weightless, Texas, Carolina, or jig head
• Perfect for bass, stripers, and other predators
• Available in proven Zoom colors to match any forage
• Tournament-proven and trusted worldwide