Ima Rattlin Roumba

Ima lures and Elite Series pro Fred Roumbanis combined to introduce American anglers to the wake-baiting phenomenon through the release of the Ima Roumba, a wide-wobbling lure that since then has captured the fancy of big bass anglers from coast to coast. But recently the two-time Bassmaster Classic qualifier has worked diligently to enhance the lure that was already the leader in its class – he’s worked with Ima’s engineers to create a version with rattles.

From a distance, the newer Roumba looks exactly like the old one, but cast it out and wind it back and you’ll hear the difference immediately. Three internal rattles produce a rhythmic pulse that calls fish from far away.

Roumbanis said that the rattling version will be his “go-to” lure when the water is dirty, but in many instances he’ll have both tied on and ready to deploy. For example, on tidal waters he’ll have both models ready to go. “At low tides, when the water pulls the sediment off of the vegetation and it gets clear, I like the silent version,” he said. “But when the tide is high and it’s a little harder to see that rattling one will call them from long distances.”