Berkley Flicker Shad Shallow

The Berkley Flicker Shad Shallow brings Flicker Shad action to a shallower-running crankbait for anglers targeting fish higher in the water column. Its shad-shaped profile, side roll, and flash make it a useful option when bass, walleye, or other freshwater fish are feeding on baitfish.

The Shallow Flicker Shad combines a rattling sound with a rolling action and a slow rise when forward movement pauses. Fish it with a steady retrieve, mix in stops and starts, or troll it as part of a spread. Each bait is individually tank tested and equipped with Berkley Fusion19 hooks.

Choose between size 5 and size 7 to adjust the lure’s profile and running range. Fisherman’s Central lists the size 5 at 2–4 feet and the size 7 at 3–6 feet. Running depth will vary with the line and presentation, so keep track of your setup when you find a productive depth.

Explore colors including Black Silver, Firetiger, Pearl White, Yellow Perch, and Flashy Perch. Carry a mix of baitfish-inspired and brighter patterns so you can adjust your selection as water clarity and light conditions change.

Key Features:

• Shallow-running shad-profile crankbait

• Flicker Shad side roll and flash

• Rattling sound and rolling action

• Slow-rise design

• Individually tank tested

• Equipped with Fusion19 hooks

• Suitable for casting, trolling, and stop-and-go retrieves

• Available in sizes 5 and 7

• Multiple baitfish-inspired and high-visibility colors

Shop the Berkley Flicker Shad Shallow at Fisherman’s Central and choose a size and color for your next freshwater fishing trip.